branding

7th January 2020

                                                                    Branding 

L.O. To explore the concept of branding and to create an effective brand image.


adidas




vans

nike

 

These logos catch my attention because they are clear and quite simple which looks nice and they have some writing but it is easy to read. It's not loads of writing it's just a couple of words.


Logo Design 

FONT

The use of font is a very important consideration in branding.
You need the writing to be clear and understandable so people can read it.

NAME

The name of the brand need to be memorable and short so people remember it and then tell people about it and don't just forget it exists.

SHAPE

Brand logos can have different shapes around a word or couple of words and some have the word/ brand name under or above the shape. Usually the shape or name can be used separately but each is still the logo wether it is apart or together.

COLOUR

They are mainly just black or white but sometimes has colour and when it does it is simple bold colours like plain red, green, blue. They keep it simple but colourful.
Usually the colours red and blue are used together like for example the dominoes logo.
Colours can connote different emotions like anger, love, sadness etc...

Here are some famous examples of logos that use plain red to catch someones eye:

HERE ARE WHAT SOME OF THE COLOURS CONNOTE: