MUSIC INDUSTRY

•  8th January 2021

Terminology 

• Conglomerate 

Something consisting of distinct/ different parts all grouped together 

A conglomerate company mixes together several different types of business operations that may or may not seem related. - pasted 

• Globalised 

Develop or be developed to make international/ global influence or difference

• Diversity 

The state of being diverse; variety 

A range of different things

• Regulation 

Familiar or the same, repetitive

• Revenue 

The income of something/ amount of money being made

• Circulation 

A continuous motion/ the way in which something flows, usually liquid 

Research.. who publishes 

I’m confused on what to do with this?

Bauer media- research 

They own around 600 magazines with over 400 digital products and 50 radio and TV stations

It produces two uk music magazines called Q? And kerrang!? They diversified the brand mojo by using and publishing many different types of magazines and having a range of different media products as well as radio stations and tv channels.they own many different media companies such as:

• TV listings titles.
• Music publications.
• Kerrang!
• Other publications.
• Rebel Wilson v Bauer Media Group.
• U.S. magazines and special interest publications.

-wiki

Bauer media group is a diverse media conglomerate because they own many different media companies all grouped into one face company with many different media benefactors such as radio stations tv channels magazines etc.., they are massive in the media world because they own so much and because of how many companies they have a grouped together they are a conglomerate which is a massive benefit when it comes to owning all of this stuff and publishing so much.

Which agency’s regulate magazines and newspapers?

Independent press standards organisation (IPSO)

and press complaints commission? (PCC)

 Bauer media uses IPSO??

Magazines receive revenue from the aids in the paper, if they do a collaboration with a brand or person maybe an influencer, obviously from the money they get from people buying the magazines. 

I think there has been as dramatic fall in print magazines over the last ten years because technology is evolving and most things are online now you can read books online listen to the radio or a podcast, so there is kinda no point in picking up a magazine and reading it if you have a phone. 

As well as the reduce in plastic production because of the environment and being eco friendly also recycling, some magazines include plastic toys and those are wrapped in plastic so that could be a factor in why it has reduced?

Quick test like thing?

Who owns mojo magazine?

Bauer media 

Who regulates mojo magazine?

Bauer?

How many British magazines are globalised?

2??

Give two ways a magazine can gain revenue?

Advertisement and collaboration/ sponsorship

lesson 2.           14 January 2021

Pop, country and rock

Music genres: 

Pop rock and rap

Pop stars are typically very bright colourful, pop reminds me of like 80s vibes and the music is very up beat and bouncy. The themes they sing about are usually having fun and growing up it seems to be music that targets teens and it fun pop is usually very popular.

Rock musicians are usually quite darker, dark clothes makeup eyeliner crazy hair styles. It’s more like rock and roll and it does relate to pop but in the more lower base harder beat. The themes are usually drugs heartbreak kinda of depressing stuff but can also be fun and more uplifting stuff to jam to such a romance and growing up, I think rock and roll more targets teens and young adults?

Rap is very fast it’s a way of expressing life issues or anything else maybe heart break drugs or it could be something fun or sexual. Rappers do tend to be on the darker side with the lyrics but can still be fun the target audience is teens and young adults

Artist one: rap

Because he has dark skin and tattoos along with jewellery which tends to be the theme with a lot of rappers 

Oprah? Because of the way she is holding her hands and how she has her mouth open as well as her hair style and what she is wearing

Rock and roll because of the tattoos and black jackets

MUSIC MAGAZINES

L.o. To explore the terminology and genres of popular music magazines 

Rock and roll, rap and pop?

Starter:

Front cover of a magazine and label it 

Terminology: definitions

Typography: the style and appearance of a printed matter

Layout:how something is arranged/ how images are arranged 

Lexis :the total stock of words in a language?

Colour palette: an arrangement or layout of colours, all the colours you want to use or are being used?

Mise-en-scene- everything on set

Terminology for different magazine covers

Pop- bright colour pallet pinks and blues and very crowded layout, the mise-en-scene is a group of people wearing colourful outfits 

LESSON 4?

genre and target audience

COVER ANALYSIS ~ lesson 7 + 8

The main image is of a celebrity in a mid shot showing most of their body and face, which draws attention to the magazine from the celebrities fans, the title states the celebrities name which also draws attention from fans. The masthead shows you the brand of magazine and in this case,vogue, which is very popular also draws attention and makes you want to buy it.

The leading article is roping you into the magazine and telling you what the magazine in about and maybe what the brand of magazine is about.

The quote from the celebrity makes the magazine more intriguing for fans and anyone who likes the quote.

The colour palette is not bright more subtle to look at also more aesthetic.

MOJO magazines:

The artists are at a long- medium shot showing most of their bodies , they’re above the masthead/ name of the brand and magazine making them the main interest of the magazine Instead of the title. The colour pallet is dark and aesthetically pleasing matching the artists style and their music. Above the masthead is promoting other story’s/ pages of the magazine which is a common theme with the mojo magazines and like the second magazine the band is being promoted and their music is.

Both of these magazines have a masthead that states the brand of the magazine, the shot type of the musician is middle to close showing his shoulders up. The text is very crowded yet easy to read and presented well with the colours of white, grey and black also the occasional red to match the background. The colour scheme is very bold but not bright still easy too look at while having a pop because of the red. The magazine promotes the musician and his music 

24th march 2021                         

• age range
• gender
• race
• values
• interests
• personality?
• geographical location
• religion 
• income
• 
  

demographic= factual data about someone like eyes, hair, etc.

psychographic= lifestyles, behaviours and attitudes .

social classes

A B C1       C2 D E

the difference between the two social classes is that group 1 aka A B C1 require higher education and you generally earn more money and are a higher class. however group 2 aka C2 D E are lower class and arent as highly educated, have less money.

demographics for magazine:

age: adults/ young adults.

gender: females

race: any

geographical location: citys, places with a lot of upper class working females

marital status: single

class: high class mainly group 1 (A B C1)

education: quite advanced language so high education

job: ?

MOJO TARGET AUDIENCE

1st magazine

demographics: male, rock lovers, adults

35-60 married, family

19th april 2021                               EXAM PREP

PAPER ONE- lego movie and tv

PAPER TWO- music and news

always ask about magazines 

QUESTIONS

identify-- any area   1 mark

explain-- any area    4marks 

analyse-- radio/music vid    10 mark

analyse-- mag or MV     5 marks

ANALYSE/ EVALUATE-- mag/media language  15 mark

The obvious stereotypes:

Classic rock

neutral to dark colour pallet 

woman on cover

attracts men into rock???

all musicians on page are men- making a male musician stereotype 

IDEAS

Madonna is represented as a goth and as the rock 'vibe' , we know this because the colour pallet is black and white and the texts are blue and red, she is wearing dark makeup and black lipstick.

this attracts the attention of rock and roll fans and men because of the red and blue pops of colour.

This isn't stereotypical for madonna as she is a pop artist which is more associated with bright colours, the opposite of how she is presented in this magazine.

language choices stereotype the 'normal male' using words like; "music junkie", "heroin", "pretty mouth".  

- 5 mark question 2-3 well explained points, analysing the magazine and the stereotypes.

point 1: black colour pallet, dark makeup- attracting rock and roll fans- piercing and the cross

point 2: women- counter stereotype of a 'girl' linking to rock

point 3: more 'masculine' language (examples)

15 MARK:

compare two magazines 

ANSWERS SHOULD INCLUDE:

analyse media language 

make judgements and draw conclusions - how media language is used differently in both magazines and how it fits the different types of music / stereotypes.

EXAMPLE 

MEDIA LANGUAGE: 

the colour pallets on the mojo magazine are black and white targeting rock and roll fans , however on the BBC magazine its very light and poppy, using whites and the occasional white and the main image  includes a pink almost mermaid coloured dress, targeting girls and older ladies into classical music.

the layout in the BBC magazine is very simple, easy to read vs on the mojo magazine its very packed in while also being easy to read it gives the page more to look at and makes it more interesting, showing the target audience is probably younger then the BBC magazine.

The typography for the BBC is very simple, easy again pointing towards a older target audience.

 ETC- separate points and judgements, make ore points 

CONCLUSION: the mojo magazine uses darker collars, a lot more text making the page better to look at and the fonts are a lot more interesting yet still easy to read, however the BBC magazine uses a more simple and 'boring' colour pallet with white and red ass well as the layout is a lot more spacious and easy to read with the simple fonts, concluding that the mojo magazine is targeted towards a rock and roll audience that is preferably male also to the use of language such as "heroin" and "pretty mouth", the BBC is a lot more simple and less interesting making it ideal for an older audience and attracting preferably females and people who enjoy classical music.

 

21/4/21                     MUSIC VIDEOS

MUSIC video research                             CASE 1

video one: sk8ter boy                                                    

artist- avril lavigne 

song: skater boy

genre: pop/ punk

released: 2002

describe song: very upbeat, describing a 

kinda of 'bad boy' who was steriotyped by

a 'good girl' and so she missed out on

who he'd become.

describe video: 'rebellious' has people skating 

everywhere and painting, police shut them

down.

featured in the video: 

artist in video represented as:

https://genius.com/Avril-lavigne-sk8er-boi-lyrics

Video two: teenage dirtbag

artist: wheatus

genre: alt/ indie

released: 2008

describe song: chill but then gets upbeat at chorus

repetitive 

describe video: tells the story about it, like a mini

movie, switches between singer and video

featured in video: famous actors 

artist represented as:

5/5/21                                    media language in music videos

mise en scene - everything on scene, hair makeup, costume, setting, props

PERFORMANCE: featuring a solo artist or a band performing to the camera   

       

NARRATIVE: featuring a series of shots that are designed to tell a story

CONCEPT: featuring unusual images or narratives to maintain audience engagement  

wheatus: narrative and performance illustration 

avril lavigne: performance and a little bit of narrative ampflication 

ILLUSTRATION : describes how a music video contains a narrative is carried out and lyrical content or plot 

AMPLIFICATION:  adds meaning to the song 

DISJUNCTURE: abstract video where the lyrics dont match at all

wheatus: illustration + amplification 

avirl Lavigne: amplification

9th june 2021                    media language in music videos

saturation vs unsaturation, teenage look, makeup, clothes, 

 

digetic music,one person singing

whole band playing, digetic vs non digetic

23/6/21

SKATERBOY                               

love is represented in the song as she is singing about her other half.

the sexuality is heterosexual

the teenagers are represented as 'rebels' grungy 2000s vibes bc of the editing and clothing, they're represented as rebels because they're jumping on top of cars and get shut down by the police

the women are going against stereotypes 

the ethnicity is mainly white  

the artists are represented as fun,creative, 

there are many teenage values like the over all look and how they're acting, there is a whole community that comes together, rebels, the makeup and the clothes, etc

the band were all males which is a stereotype, mainly men, she was singing about a girl who didn't get her bf which is kind of a stereotype, 

TEENAGE DIRTBAG

 love is represented as very stereotypical, the high school romance between a popular girl who is out of the nerdy loner boys league

the sexuality is heterosexual 

the teenagers are represented as very movie like, what you'd expect to see if you walk into a high school 

the women are represented as normal high school girls, very stereotypical

the ethnicity is white

the artists are represented as teenagers with the clothes they wear, like they're trying to fit in 

loads of teenage values are represented in the video, with the teenage groups; the jocks, nerds, popular girls, etc. the clothes and makeup, the prom at the end

The whole video is full of stereotypes, the romance, the teenage groups, all the separate characters in general, it all being a dream, etc.

 

13th September 2021                  live lounge 

l/o: to explore the industry and audience behind the live lounge

- questions -

• The BBC operate 10 national radio stations 
• 39 regional radio stations
• It is funded by the licence fee that is paid by UK households
• the direct competition to PSB radio is
• 5 different commercial radio stations:  classic FM, magic network, kiss, capital london, absolute radio.
• their target audiences: younger listeners, 25-54, 15- 34 female, 15-34, 35+
• different ways you can listen to BBC radio 1: live radio streams, on demand programs, podcasts, audiobooks, etc.

  BBC radio 1: Remit

to entertain and engage a broad range of young listeners.

target audience: 15-29 year olds.

support emerging artists, especially if they're from the uk.

a platform for live music.

 

 THE BBC WEBSITE

On their website they are representing both music that is popular among young people and new upcoming artists. Its very easy and straight forward to use as well as simple background colours such as whites and greys but for more important things such as different artists and sounds there are very bright colours that pop out and attract your eyes. The images used are very individual and each have their own mix of colours, it is fun to look at and especially for a young person it makes you want to click on it.

There is quite a lot of branding, each sound or music mix has the classic BBC logo somewhere on the thumbnail. There is loads of content on the website, including, all stations and schedules, different sounds and music mixes, back to school section/ seasonal section and all categories. It gives you everything you need and its very fun and really shows what type of audience it is trying to reach. 

vevo is beneficial for the bbc because it is just another platform it can be listened on which means more listeners, it is also beneficial for vevo because they are getting some sort of payment from the bbc and the listeners. Its good for the audience because like the bbc its just another platform to listen to, it makes it easier and more accessible.  

20/9/2021

purality: ensuring there is a diversity of viewpoints available.

l.o. to explore the format of the show and its appeals.

clara amfo: started out as an marketing intern for kiss FM, she has achieved many things to do with hosting big events for films and festivals. she became a host for bbc radio 1 in 2015

DJ ace:  he was part of a duo, they were known as the troublemakers of radio. they won a gold sony radio award, he became the host of radio 1 in 2016?

PIES

Personal Identity: 

greater access to music that is only on there. being a fan of it

Information: 

interviews with artists and other people

Entertainment:

music, interviews, 

Social Interactions:

talk about it? 

27/9/21

l.o. to research the case study and artists involved

Rag'n'Bone Man:

Aka Rory Charles Graham is an english singer and song writer, he was born 29th jan 1985. he is currently 36 years old.

His first hit single was called 'human' and was released in 2016, he has received the Critics' Choice Award and a few others.

How does the case study episode appeal to the target audience and meet the BBC remit?

(use examples from the case study)

the live lounge meets the BBC remit by having uk artists as guests and supporting upcoming artists, such as an uk artist singing a cover song that belongs to an upcoming artist, rag'n'bone man sung one foot in front of the other by griff? You get to learn more about the artist and hear unique things that aren't anywhere else,        

slang, different artists,young presenters,vevo

MISE-EN-SCENE

 avril lavigne skater boy is a performance style music video with elements of narrative throughout.

This music video represents outcast young people, the people who get rejected and overlooked for their talents. 

spraycan: represents/ symbolises vandalism, anti establishment, anti social, rebel

messy bedroom, computer, Motorola pager, technology familiar to teens when it was realised, seems old, the camera is fast paste making the audience feel like they are in the scene and creating this sense of urgency. creatign that feel of adrenalin.

jumps into shot, showing
energy, not stereotypical, alternatively dressed and more skate culture, makes her come across as dominant and she is not being objectified or sexualised. makes her seem unique. It seems gender neutral.

People pushing past each other, rulebreaker, rebellious, school tie as a fashion trent but emphasising the rule breaking. 

Biking inside an abandoned looking place, connotes disrespect and almost neglect maybe even showing how those kids feel or what theyve been through 

building up to somethings, repetition of a star showing a build up. 

bad conditions, grungy, dark, loads of people

actual musical talent, she sings directly to the camera almost creating a personal connection, it reinforces her presents as the singer
of the band.

The close up shots highlights her and the song that she is singing, she is on top of a car raising her up from everyone else , 

The low camera angle makes her the central figure and creates a sense of importance and dominance, the body language creates dominance, the 'punk/rock' hand gesture she is holding up shows rebalance and a passion for rock, maybe even connoting violence. reinforces the idea of being 'cool' and links to the song.

the use of real locations, naturalistic costumes, suggests realism and makes her seem less manufactured when compared to other singers or bands.

Wheatus teenage dirtbag

conforms to high school stereotypes such as jock, nerd, popular girl.

flicking her hair suggests a kind of stuck up attitude, so linking to what the actual song is about the nerd just gets ignored especially by the popular girl, it plays along side classic stereotypes.

camera work seems set up and steady, more prepared and professional compared to skater boy, recreates the idea of a classic american teen film, performance? 

Exam Format                            06/06/2022

l.o. to explore the possible exam tasks for the 

PAPER 2: 1hr 15mins

                  70 marks total, section A: Music

                  35 marks, 5 questions, 3 areas: magazines, music video and radio

QUESTION AREAS:

Q1. 1 mark- identify

Q2. 4 marks- explain- radio

Q3. 10 marks- analyse- music vid

Q4. 5 marks- analyse- magazine- media language- representation

Q5. 15 marks- analyse/ evaluate- magazine- media language

 Who owns mojo magazine?

Who regulates magazines in the uk?

What term is used for a mixture of genres?

hybrid

What term identifies the coming together of different platforms?

sub-genre = genre of music

main coverline

banner

puffs

minor images