INSOMNIA ANALYSIS

COLOURS: 

Red to connote death and blood

Black to connote darkness and death
The colour pallet follows genre conventions because red, black and white colours are used to connote death, blood, and ghosts. It builds suspense and connotes gothic imagery.

MAIN PHOTO:
Close up of antagonist
Covering ears
The main image follows genre conventions because it is a close up of the antagonist however it also breaks genre conventions because it isn't a low angle shot and you can see the whole antagonists face. 

TYPOGRAPHY:
The typography follows genre conventions because it's a creepy font with blood smeared over it.
It connotes death and murder.

LEXIS:
The lexis follows genre conventions by using words associated with horror such as "insomnia"
which means: 'inability to sleep.' It connotes fear .